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IntroductionWelcome to the world
of Pink Spoon Marketing. As a business owner,
we know your primary concern is how to make your business run.
Ideally, it would run smoothly and systematically, following along
a path that’s been proven, so you don’t have to reinvent the wheel. Also, it would be nice
if the journey was really clear and simple, so you could focus on getting
across the finish line without stopping along the way for this and that. You probably
experience this every day… distractions are killer when it comes to
making your business work. So here are the three
main things we’d like you to know before diving into the Pink Spoon
Marketing materials: One:
This is not just information. It’s
information AND how to use it.
If
you will listen to the recordings and read the pages that are coming up,
that’s wonderful. But if you
read and listen and then do nothing about the information, we will have
failed. So
we ask that you help us all succeed, by using the tools and checklists
peppered throughout the pages. Use
them to pull you forward step by step.
If you do just this one thing, in just a very short time you’ll
have a clear blueprint of how to steer your business on a day to day
basis. Two: The
principles in Pink Spoon Marketing are not theory.
They are fact.
While
there are lots of steps, tools and resources in the book, one of the most
precious elements we’ve included are real-life success stories. They
say that success leaves clues, and nothing would delight us more to have
you read each of the success stories closely, whether it’s the one about
a mother of 3 in the American Midwest, or multimillion dollar businesses
overseas. See
for yourself – as we have - that Pink Spoon Marketing really works, and
then follow the steps to make it work for you. Three:
This is not just about making money. It’s
about making meaning alongside your money, in a sustainable way that
honors who you are.
Because
we all know that money on its own, doesn’t cut it. So
whether it’s because you have little ones at home, or you’ve moved
your family to As
you work through the Ice Cream Journey and the exercises that follow, we
invite you to enjoy yourselves along the way.
Keep your eye on the reason ‘why’ you’re in business after
all…and do so in a way that honors your life. The Final Word…If you let it, your
business will act as your life coach in many unexpected ways.
We promise it will, because we see it happen every day, in our own
lives too. You’ll hear more
about this later… For now, let’s get
rolling with a single ‘mind opener’…business is a natural thing.
If we let them, our businesses will naturally show us how to
succeed. Pink Spoon Marketing
simply raises the grain on those natural processes so we can see them more
easily. With metaphors that
make sense, stories that give you insight, and coaching tools and
signposts in every chapter, we believe the pages that follow will refresh,
nurture and be charmingly simple to use on your path to profit.
It’s
not about the information. It’s about how you use it. What Format Do Pink Spoons Take?Although they can take many forms, the most common Pink Spoons are (1) a written 5-part course-by-email, or a (2) an audio version of same. Some other examples of effective Pink Spoons can be:
What follows in the rest of the Pink Spoon Marketing workbook, nestled in and among the rest of the material - are examples of fantastic Pink Spoons of all stripes. As you peruse these very special street-smart stories, be sure to make notes on what kind of Pink Spoon you may want to create. And
remember…each of the Pink Spoons we showcase has a considerable
following at the time of printing. Each
one is proven and plays a significant part in these profitable Multiple
Streams businesses. So before
you skim each of the examples, be sure to remind yourself… you don’t
have to reinvent the wheel. Diving Into the 8 Keys to Building Your Multiple Streams Business, Starting With Your Own Pink SpoonHaving come this far, you now know what a Multiple Streams Business is. If you’re like the many other business owners who have come before you, your office, if not your brain, is now littered with drawings of upside down triangles, with scribblings all over them. Fantastic! It’s an essential part of engaging your whole mind in the process of putting the Pink Spoon Marketing System into place. By way of review, here is a summary of the 8 Key Steps we’re now going to follow, as we walk you through ‘HOW’ to begin. A word to the wise – as you fill in all the levels in your Funnel, you will return to the 8 steps again and again, testing, rejigging, getting oriented. But because the first level of the Product Funnel is so important – the Pink Spoon itself, we will be walking you through the eight steps with concrete exercises to complete, so by the end of the 8 steps you will have, or be very close to, a completed Pink Spoon, ready to go. Just think of this as a roadmap to complete and launch your first Pink Spoon and successfully start your Multiple Streams Business. Sound
good? Good…we like it when
information gets put to real use! Now
turn the page for the 8 Key Steps. The
8 Key Steps to Building a Multiple Streams Business, Product, or Pink
Spoon 1.
Discover Your Niche Market, also known as a group of
people with common issues or concerns, that 'hang out' together.
Your niche market enables you to access 'invisible' pockets of clients
using the Funnel model... 2.
Elicit the Problems being experienced most vividly by
this group of people..."What's keeping them awake at night?" Use
your innate abilities to ask and listen CLOSELY to what the market is
saying. 3.
Find the Solutions to the problems being expressed.
This will be through a combination of your own knowledge and judicious
research and surveying. 4.
Choose Your Products and Your Packaging, according to
your personal strengths and preferences. Are you a verbal person? Do
you like to write? We'll show you how to repackage and repurpose so
you get multiple products from one set of content... 5.
Generate Traffic with integrity, using proven
low-tech, low-budget methods the internet marketers teach for thousands of
dollars! 6.
Continue to Convert Traffic into Prospects, at
increasingly high percentages, using intimacy, mystery, sensuality and
your growing gift for deepening and strengthening relationships. 7.
Strengthen The Trust Relationship.
Now that your funnel is wired together and working, continue to
build a close relationship. Feed
your reservoir of people by leading with value, and do so assertively and
diligently. 8. Pursue a Bold, Outrageous, Provocative Position in your Niche Market. Figure out what you believe in, and take a stand, working at all times on your authenticity and integrity. Your business success IS a reflection of your personal mastery. Important! To order your personal copy of "Pink Spoon Marketing: The Art & Science of Building a Multiple Streams Business," visit: http://www.pinkspoonmarketing.com/
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